Our Vision
WEATNU Hub
As years pass, many ideas come and go or some even come to fruition, one such vision was birthed in the summer of 2014. In those days artists were flourishing and comradery was at its high point. We began in the opening moment of Soundcloud, and grew by 200 in just 2 weeks, then our efforts were embraced by the social media community on Twitter, and Facebook. But something started to happen, all those who were part of us in the movement itself began to unravel by 2015, and we lost much of what we started with… Thanks through to the first founders with us, that spirit of community remains.
You may or may not realize it, but social media is keeping artists from one another, (our movement has witnessed it since that time), first in the music I write, next in the movement itself, WEATNU – We are the New Underground. They smother and put out the light on everything we do and have kept us from growing in the natural way we intended by remaining in touch with our following, that is until now. Artists and their fans must stand together and make websites, connect and reform, it is the only way to survive now. The Experimental artist understands that we are a safe haven and have a track record since that summer in 2014. Being Radio | Label | Magazine – and now social music website.
The WEATNU Hub strategized itself as a place that moved away from all social media which was akin to climbing over millions, while trying to reach the bar, the demand however was impossible, but something powerful happens when you put people together who all long for the same thing ‘community’ , a wonderful word that we hear so often but are never rewarded for our efforts. Those hard-working artists who put their lives online through social media websites, from Twitter to YouTube and end up finding themselves quieted to a whisper in their sound proof cubicles, and in the end segregated from the community they formed.
Musicians online work hard to form a following and so do indie labels such as ours. We are not alone.. there are many online who cannot create a following, this is due to ad-driven ‘content’ that we all hear about daily. Our music, our lives our data, all in the form of content. WEATNU Hub plans to give back the artist the following they once had by allowing them a space to release music to; their own social music website. Our plan is to create a fair rotation system so that all artists who choose to utilize the wheel rotation remain in rotation with other artists if they so choose, so that you remain relevant, instead of being buried under countless other posts – the mainstream idea of course is twice dead, and we plan to correct it. There is no need to post till you drop, or post till you become burned out, this too was a mechanism set in play by big tech to make capital. There are places online where little communities lie, much of them are on Mastodon and apps you download. We have made it easy for you by giving you a website, not an app, and no ads.
Find us in our developments at hub.weatnurecords.com
We are a social music website for you. Decentralized with no algorithm, helping to build a community for the bleeding edge Underground. This is a call to action for the sake of art lasting for the rest of our days. We hope to see you on our website, help grow with us, and in time beyond the developments, our movement WEATNU will shine for the artist behind the fog-laden digital ocean surrounding our city in the clouds. From there, you have a place to post your music where fairness and freedom abide. I hope you spread the word, we are innovative and ever-progressive for the sake of the artist in a grey colored internet, but even great ideas form in a dull world when needed.
Almark – #WEATNU Digital Magazine – November 2025
Article from our magazine - follow here